Elvira Golubova

Breathe Neue is not just an update of my renowned Breathe of 2010, this is something else...

Many times I find myself looking for inspiration in my previous creations. The original Breathe has something on its essence: Something that almost 10 years later still caught my attention. Like its name suggests, letters seem to be breathing, moving, alive. Many years passed so I asked myself if there was still something I could do for it, something to get the most of that beautiful essence... Suddenly, I was already working on its curves: Many new loops, more polished, more refined. Also the proportion and spacing were altered to embellish the font.

Breathe Neue’s swashes are addictive. I couldn't find another word. Irresistible? Maybe. Once you see some of its loops you want to see more. I believe this might be due to its very geometrical feel, which match well with the bodonian curves of the font.

See also how well it works with Breathe Caps. And what if you combine them with Breathe Special? wow.

I'm still young (yeah, sure) and I believe there're still many years ahead to enjoy this great profession, and to make many new (and astonishing, I hope) fonts. But I also think, it’s time to pamper my first creations. They deserve the best treatment, after all, they were once a success!

This is what I did with my lovely Breathe. I hope you like it.

Jam jars; Warhol's "Tomato Soup"; chalk lettering and baseball. Those were the triggers to make this soft chancery cursive turned into a script font.
Brand is thought mainly for packaging but can be used in magazines and invitations also. It can be easily converted into a logo when using it and its features.
Pro styles are loaded with the most complete sets of alternates, ligatures and ornaments; while Std styles are smaller versions of the font, with no decorative alternates.

The overall impression that the font gives is lightness and delicateness; that’s the reason the designer chose to call it Aire, or Air, in English. "Aire was somehow having a rest from my fat face Reina [...] It started as a really thin style of Reina, but it rapidly migrated from it and grew up alone. And how it grew..."
The inspiration came from his own past creations: “The heavy strokes of Reina were shouting for a more delicate thing. Something more feminine. More fragile. Something which had a lot of elegance and fresh air inside”.
Aire responds to this: Sproviero found that many of the typefaces of nowadays which are used for headlines (best known as display fonts) have almost always just one, maybe two weight styles. This was his opportunity to try something new. Aire makes it easier for the user to generate different levels/layers of communication thanks to its variety of styles. With this font you can solve entire decorative pieces of design with just one font, and that was the aim of it.
Aire was designed to be playful yet formal: While none of its alternates are activated it can be useful for short to medium length texts; and when the user chooses to make use of its open-type decorative glyphs, it can be useful for headlines with dazzling results.
On March of 2012, Aire was chosen to be part of the most important exhibition of typography in Latinoamerica: Tipos Latinos 2012.

TECHNICAL
Aire is a family with many members. In total, the user can choose between almost 6,000 (!) glyphs (1,000 per style). Each member has variants inside, which are open-type programmed: The user decides which glyph to alternate, equalizing the amount of decoration wanted. Every decorative glyph has its weight adjusted to the style it belongs to.
Exclusively for decoration, Aire Fleurons Pro is an open-type programmed set of ornaments.
And last but not least, remember Aire is delicate. What’s my point? It is not recommended to activate all the alternates at the same time. It is typo-scientifically proved: A maximum of 3 or 4 alternates per word would be more than enough.

Introducing Travel! A bold new font that stands head and shoulders above the rest! Let it take you on a trip around the world and help your designers becomes rounded travelers.

What's Included

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Lollapalooza is here! But it’s not a festival in Chicago, it’s a wonderful new font! In fact, it’s a font trio and you can combine the small, medium and large versions together to create a unique and quirky new style!

What's Included

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Introducing the new Wild & Folk Serif font from Salt and Pepper Designs. Classy and elegant, this font was inspired by and created for a love of using classic styles in modern settings.

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Here it is, the brush font you’ve all been waiting for - The Wildflower! Hand painted to ensure uniqueness and a natural flow, we love how effortlessly cool this new font turned out!

What's Included

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